TC Technology Knowledge Base

Analyze user viewing behavior in TC Digital Media

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1. To see the analytics for a particular video in TC Digital Media, go to My Media [1]. Then, hover your mouse over your preferred video and click More... [2].

2. In the left-side panel, click Analytics.

3. A summary of the viewing behavior for all viewers will appear [1]. As well as, the default media analytics [2].  To see more analytics, click Show More [3].

The default analytics include:

  • Duration - The duration of the media (video).
  • Size - File size of the media file.
  • Views -  The total number of times the media was viewed.
  • Unique Views -  The number of times unique users have viewed the media on their first viewing.

4. The following additional analytics will display.

Additional analytics feature:

  • Downloads - The number of downloads performed on the media.
  • Last Downloaded - The last time the media was downloaded.
  • Total Play Length - The cumulative time the media has been viewed.
  • Play Percentage - The percentage of the total unique time length of the media that was viewed.

5. To view in depth analytics, click More.

6. A Video Content Report will display a general media Summary along with Playback, Session, Audience Retention and Hot Spot analytics.

7. If you would like to download this Video Content Report, click Download in the top-right corner.

8. The Video Content Report will be downloaded as an Excel Spreadsheet file (.xlsx).

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