Within TC DM Analytics, you can determine sections of the video that are viewed frequently, possibly indicating that students are confused or the information is important motivating students to rewatch a section. You can also discover where viewers are dropping off and not watching the video in its entirety suggesting that the video could be too long.
1. To access TC DM Analytics, either go to your TC DM account from the myTC portal or click on TC Digital Media within your Canvas course.
2. Hover your mouse over the right side of your desired video and select More.
3. Click the Analytics icon on the left navigation pane to open the video analytics.
4. A summary of the viewing behavior for all viewers will appear. To view all general statistics. click on Show More to expand the window.
- Views are the total number of times the video was watched.
- Unique Views are the total number of first time users that watched the video.
- Total Play Length is the total time length the video was watched.
- Play % is the percentage of the total unique time length of the video that was watched.
- Session/Time Watched is the total time length the video was watch for each session.
5. To view the Hot Spots summary, click on More. A summary report will appear with the same viewing behavior graph along with a Hot Spots summary.
The Hot Spots summary displays the sections of the video that have been most viewed, which could indicate areas of confusion or important information.
